AI sales coaching for calls, texts and email

A master closer in every rep's corner.

Spar Hound reads your team's calls, texts and emails and tells each rep exactly how to close more: live while they're talking, before they send, and after every conversation. Coaching built on 41 of the best books ever written on selling, negotiation and persuasion.

Start coaching See how it works

From $49 per rep a month. Works with Quill Hound Voice, White Glove CRM and Quill Calls, or paste any transcript.

How it works

Three moments where deals are won or lost, and a place to practice

Live, during the call

When a prospect says “that's too expensive,” names a competitor or stalls, a one-line tip appears on the call bar: what to say next and which technique it is. One tip at a time, never a wall of text.

Before you hit send

A quick check on every text and email draft. Good to go? It sends without a pause. Could land better? You get the issues and a rewrite in your own voice, with one click to use it.

After every conversation

A scorecard across eight skills, the best moment and the missed one with the exact line and a better version, and up to three tips that cite where the move comes from.

Sparring: practice on an AI buyer Pro and Team

Talk out loud, right in the browser, to a buyer who pushes back like a real one: the skeptical practice manager, “your competitor is cheaper,” “just send me info,” the busy provider with two minutes, the angry client after a delay. Pick the difficulty and the buyer doesn't fold until you earn it. Hang up and get the same coaching as a real call plus a pass or fail on the goal. On Team, managers write their own scenarios, and Spar Hound builds new ones from the objections your customers actually raise. Practice never counts toward scores or the leaderboard.

The scorecard

Eight skills, scored on every conversation

Rapport
Discovery depth
Active listening
Pain & impact
Value articulation
Objection handling
Negotiation discipline
Next-step close

Reps see their own 30-day trend and a weekly focus drill on their weakest skill. Managers see the team, the leaderboard and who needs what.

Private by design

Coaching, not surveillance

Each rep's coaching is theirs. On the Team plan, managers also see scores, trends and the leaderboard. Spar Hound never quotes private details back: identifiers like SSNs, card numbers and dates of birth are stripped before anything reaches the AI.

How we handle your data

Trained on the greats

The Closer's Playbook: 166 techniques, distilled from the books top closers swear by

Spar Hound coaches like someone who has read all of these and practiced them for years. Every tip names the technique and where it comes from, so reps learn the craft, not just the line. The playbook is written in our own words; these are the works it draws on.

Never Split the Difference · Chris Voss
Getting to Yes · Roger Fisher, William Ury
Getting Past No · William Ury
Bargaining for Advantage · G. Richard Shell
Influence · Robert Cialdini
Pre-Suasion · Robert Cialdini
SPIN Selling · Neil Rackham
The Challenger Sale · Matthew Dixon, Brent Adamson
Gap Selling · Keenan
You Can't Teach a Kid to Ride a Bike at a Seminar · David Sandler
MEDDIC / MEDDPICC · Jack Napoli, Dick Dunkel; popularized by Andy Whyte
Solution Selling · Michael Bosworth
The Qualified Sales Leader · John McMahon
Fanatical Prospecting · Jeb Blount
Sales EQ · Jeb Blount
Objections · Jeb Blount
The Psychology of Selling · Brian Tracy
The Little Red Book of Selling · Jeffrey Gitomer
How to Win Friends and Influence People · Dale Carnegie
To Sell Is Human · Daniel H. Pink
Drive · Daniel H. Pink
Crucial Conversations · Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
Never Eat Alone · Keith Ferrazzi
The Trusted Advisor · David Maister, Charles Green, Robert Galford
Way of the Wolf · Jordan Belfort
The Sales Acceleration Formula · Mark Roberge
Predictable Revenue · Aaron Ross, Marylou Tyler
New Sales. Simplified. · Mike Weinberg
Secrets of Closing the Sale · Zig Ziglar
The Greatest Salesman in the World · Og Mandino
Exactly What to Say · Phil M. Jones
Thinking, Fast and Slow · Daniel Kahneman
Start with Why · Simon Sinek
Atomic Habits · James Clear
The 7 Habits of Highly Effective People · Stephen R. Covey
Extreme Ownership · Jocko Willink, Leif Babin
The Go-Giver · Bob Burg, John David Mann
Building a StoryBrand · Donald Miller
Made to Stick · Chip Heath, Dan Heath
Talk Triggers · Jay Baer, Daniel Lemin
Supercommunicators · Charles Duhigg

Titles and authors are listed for reference only. Spar Hound is not affiliated with or endorsed by any author or publisher.

Already on Quill Hound Voice or Quill Calls?

Spar Hound plugs straight into your calls and texts, and bundle customers get 15% off. Coaching shows up right in the call bar and the composer you already use.

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